The news site of Robert Morris University

RMU Sentry Media

The news site of Robert Morris University

RMU Sentry Media

The news site of Robert Morris University

RMU Sentry Media

PRSSA – Choosing the Agency Path

Samantha Alves
October 30, 2013

James Robinson, senior director APCO Worldwide spoke in front of 150 people this morning about the different agencies, and diverse clients you will meet during your PR career. He spoke about corporation’s employers, employees and individual agencies. In modern day the workforce...

PRSSA – Event Planning

Samantha Alves
October 30, 2013

Scott Mirkin, live event and broadcast producer of ESM Production, was the speaker for the Event Planning session. I liked knowing he had a very creditable background along with many of the other speakers because I enjoy being apart of the professional world. Mirkin was the main...

PRSSA – F.A.M.E.

Samantha Alves
October 30, 2013

Fame Pr sounds pretty fun, although it requires a large amount of time and work behind the fashion, beauty, arts, music and entertainment field of PR. The CEO of The Garner Circle, Nicole Garner, talked about the daily crisis you have to deal with in this field. She also talked...

PRSSA – CEO of You

Samantha Alves
October 30, 2013

Creating a personal brand was one of my favorite sessions. Jason Mollica, President of JRMComm was the speaker and he did a very good job explaining the ways to build trust and honesty with your public by having a presentable social network of your brand. “You are the person...

PRSSA – Sports PR

Samantha Alves
October 30, 2013

Sports PR sounds like a very cool job, however it is an extremely time consuming job. Speakers from different teams such as Philadelphia 76ers, Philadelphia Phillies and Chicago Clubs spoke about their job and what to they have to do on a daily basis. The speaker Michael Preston...

PRSSA – Keynote Address

Samantha Alves
October 30, 2013

Before the first session I attended I was quite nervous, I didn’t know what to expect going into each session, as they were all different. Although Mary Henige, did a great job speaking and educating students about the variety of PR jobs that are out there, and to highlight...

Party Like It’s 1920

Jennifer Eberly
October 30, 2013

We glided up the escalator towards the ballroom where music and singing were heard as a welcoming sign of where the party was in the beautiful Loews Hotel. As we entered the ballroom, we walked into the 1920s and Gatsby atmosphere. The room was flooded with red, black, and...

Be you and be true

Michelle Emanuele
October 30, 2013

Session 3: CEO of You: Creating Your Own Personal Brand Saturday, October 26, 2013 Jason Mollica is the President of JRMComm, but it didn’t start that way for him. His career began in TV and radio, and it morphed into what it is now: public relations and social media marketing. I...

F.A.M.E. PR

Michelle Emanuele
October 30, 2013

Session 2: F.A.M.E. PR Saturday, October 26, 2013 The second session I attended was the most interactive one of the entire day. The speaker named Nicole Garner who is the CEO of The Garner Circle LLC asked countless questions during her one-hour session. Eager to respond,...

General Motors communication experience

Michelle Emanuele
October 30, 2013

Session 1: Keynote Address Saturday, October 26, 2013 This being my first experience at the PRSSA conference I didn’t know what to expect. Surrounded by about 1,100 well-dressed people in one room is intimidating. Students my age along with many professionals filled the...